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Writer's pictureAndrew Pace

Creating a New Healthy Home in NOLA: A Collaboration with AFM Safecoat and Benjamin Massey Architects


By Andy Pace



I recently had the pleasure of consulting on a healthy home project in New Orleans. I was thrilled to have the opportunity to provide AFM Safecoat to the client, Eva, and her architectural firm Benjamin Massey Architects. Ben is a talented professional who is also dedicated to human comfort and well-being while being firmly rooted in beauty, form, and sustainability. When I learned about the geography and location of the cottage being reimagined, I instantly knew that we needed a tough and durable paint choice to hold up well in the wet and humid New Orleans climate and to also weather the oppressive summers while at the same time being aesthetically beautiful and non-toxic. AFM Safecoat was the obvious choice. I tapped into my good friend Jay Watts, Vice President of Marketing at AFM, who also became excited about the project and together we sent Eva a variety of paint colors to choose from. What came next was an extraordinary final project that exceeded our expectations. Eva and Ben worked together to choose a gorgeous color palette of safe, non-toxic, and healthy paint to create her serene cottage.



A Healthy Home in NOLA Comes to Life!

“As an architect, it is necessary that the homes I design for my family and for my clients are healthy, green, and serene. That’s why AFM Safecoat is one of my favorite paints to use when renovating, restoring, or building a home. AFM Safecoat has become the go-to paint source of mine, not only for its rich color palate but for its 0 VOC (volatile organic compounds) and 0 HAP (harmful air pollutants) formula,” says Ben Massey. “When I renovated this historic property in New Orleans, I chose AFM’s shade of Oasis for most of the walls, since it is a beautiful shade of white, which when the sunlight hits it, whispers a quiet hue of minty green. It’s beautiful and luxurious and people notice it when they walk inside. The paint itself has a presence. And it’s healthy for all who visit inside. It has no unhealthy toxins or harmful chemicals, and allows for a bright, effervescent environment for all inside,” shares Massey.


There is nothing I love more than to collaborate with contractors and architects who share in the mission of creating a healthy home environment where the occupants can rest assured that their home is not making them sick or unwell. Health and happiness should be the main priorities and collaborating with Eva, Jay, and Ben on this gem of a project was special to me.



Benefits of using NonToxic VOC Paint

Increase Air Quality: Eliminate toxic emissions and help prevent poor indoor air quality.


Minimal Environmental Impact: AFM Safecoat paint products eliminate VOCs and other hazardous air pollutants that contribute to outdoor air pollution.


Human-Healthy: The toxins and health hazards found in traditional zero-VOC paint products can be released for up to five years after application. AFM Safecoat paints are safer for everyone, including pregnant women, infants, children, elderly individuals, and those who suffer from asthma and allergies. Free of PFAS (forever chemicals), free of formaldehyde emissions, and free of unregulated toxins such as acetone and ammonia.

Massey opted for the AFM Safecoat shade, Oasis, for the primary suite's walls and restored the original wood floors and doors, which are also painted using AFM Safecoat's Oasis.

About Ben Massey: Architect specializing in sustainable, healthy residential projects www.benjaminmasseyarchitects.com




By, Andy Pace

Healthy Home Concierge, Founder of the Green Design Center and Host of Non-Toxic Environments Podcast



About Andrew Pace

Andrew Pace is a Healthy Home Concierge and Founder of The Green Design Center, a leading resource for homeowners and contractors looking to source products that are healthy and green and receive expert consulting advice on designing and building healthy green homes. Andrew is the host of the weekly Non Toxic Environments Podcast. He is a worldwide expert on green and healthy building products and services for customers and contractors from around the globe. As founder of the oldest healthy building supply company in the United States, Andrew has become one of the single most helpful and educational experts dealing with the day-to-day concerns of those individuals who suffer from allergies, asthma, and chemical sensitivities.


Please follow along at @nontoxicenvironments and https://www.thegreendesigncenter.com.

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